Greyson Sofia MacAlpine

PRODUCT DESIGNER

 

 

Currently running Wild & Grey, previously worked as a product designer at ueno

1. Hey Greyson tell us a bit about yourself: who you are and where you're from?

Hi! I’m a product designer living in beautiful San Francisco. Technically I live in the East Bay, but if I say that most people who aren’t familiar with the East Bay just look at me blankly. So I say I’m from San Francisco to keep it simple, haha. I moved here over a year ago from Texas after a few years of traveling and living around the US and Eastern Canada. I grew up in a big family in Massachusetts and didn’t really travel much outside the East Coast during my childhood. When I was on my own I was intent on setting up a more transient lifestyle. My move to California was meant to be a long-term transition since I felt that was a beneficial decision towards being more involved in the local creative community. 

 

2. Awesome. What do you do?

I’d love to say a lot of things! But specifically, the past couple of years I’ve focused on being known as a product designer. And I love it, I love what I do. I’m still intent on establishing a body of work that shows my narrative is capable of so much more. I deeply care about creativity and process, so it’s always been difficult to identify as one thing.

 

Looking back, it’s clear I was a little unfocused as I was creative. I possessed a relentless curiosity and thirst for knowledge. And I wanted to be and try it all. Between avid writing and a short-lived interest in the medical field, I dove headfirst into a myriad of explorations. But my particular love for storytelling and cinematography stayed.

 

I worked in film before transitioning to product design and now that I run my own creative studio, it’s rewarding to dive into what has always excited me and the team I’m privileged to collaborate with.

 

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3. You've worked at ueno and done some great work for some great clients. Tell us what that experience has been like.

 

Working with ueno was a privilege as a designer. What I learned most was value for the craft. They’ve got an incredible team of visual designers, many of whom are at their peak in experience. I couldn’t have been more grateful to have been a part of the team and had such immersion and involvement. The environment really pushed me towards self-improvement and motivated me to take beneficial risks. Moving on to run my own creative studio full-time was a hard decision, but I’m grateful that decision was met with such kind support.

4. I see you also do some great photography, do you think this additional skill has been useful to your work as a product designer? 

 

Personally, photography is so much more than a visual practice, it’s a powerful form of communication. So in that way, I would say that it affects my process as a product designer.

 

5. Now you are growing Wild & Grey, which is awesome. What's the transition been like working for yourself?

 

It’s been rewarding! Wild & Grey is in its nascent stages and that means a rollercoaster journey of failures and learnings as we grow. I’m okay with that. I’d love to reframe my drive for creating and frankly being the bossy sister as a kid as early signs of aspiring entrepreneurialism, haha. I wanted to do my own thing. I’ve come a long way since then and have learned that healthy leadership isn’t about being in charge. It’s about listening and equipping those you serve. Alongside business goals, the long-term vision is to reach out to the underserved in the creative community and empower them to realize and fulfill their own purpose. There’s a lot of hard work to make that a practical reality between now and then, but I wouldn’t have it any other way. And I’m incredibly lucky to work with a compassionate team that also shares this vision.

 

6. Finally you are part of the Process Alumni. How has the process masterclass helped you?

 

The Process Masterclass was key in helping me understand not just design execution, but also contributed to a foundational business sense. You’ve put together a wealth of personable instruction and resources that will equip others in their careers, whether they’re freelancing or working in-house. If anybody’s on the fence about taking this course, they shouldn’t be, haha. This is a fantastic investment. Grateful for the work you’ve done and continue to do for the design community. 

 

Thanks so much for your time Greyson.  It’s humbling to see awesome designers such as yourself, use the lessons from Process and go on to do incredible things.

 

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